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PPP on Cervical Cancer Advocacy wins Public Affairs Asia award

MARCH 2013

The Philippines recently garnered the Gold Standard Award for the Public-Private Partnership (PPP) category given annually by the Public Affairs Asia Network. Given in recognition of the long-standing partnership between the Philippine government and the private sector regarding cervical cancer awareness and advocacy—the program, called Babae, Mahalaga Ka! is a PPP between the Department of Health (DoH), global healthcare company Merck Sharp & Dohme (MSD), and the following key medical societies: Philippine Obstetrical and Gynecological Society (POGS), the Society of Gynecologic Oncologists of the Philippines (SGOP), and the Philippine Society of Cervical Pathology and Colposcopy.

Launched in 2008, the program first sought to promote awareness of cervical cancer during the month of May and later succeeded in integrating efforts from different sectors in order to increase education, screening and vaccination. To date, more than 30,000 women between 25 to 45 years old have been screened through the program.

The Philippine team presents one of the posters of Babae, Mahalaga Ka! to DoH Secretary Enrique Ona, M.D. (sixth from left). In the photo are (from left): Maricar Quevedo, M.D., POGS vice president; Teodoro Herbosa, M.D., DoH undersecretary; Sanjiv Navangul, MSD managing director; Raul Quillamor, M.D., POGS president; Cecilia Llave, M.D., SGOP president-elect; Eric Tayag, M.D., DoH assistant secretary; Gerardo Bayugo, M.D., DoH assistant secretary; and Rey delos Reyes, M.D., POGS immediate past president.

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